Effective Date: 9th May 2025

Welcome to Wise Square, a service by
Urbanroof etrade Pvt Ltd, dedicated to offering homeowners expert interior advisory services.
Your privacy is important to us, and this Privacy Policy explains how we collect, use, store, share, and protect your personal information.

1. Who We Are

Wise Square (“we”, “our”, “us”) is an independent interior advisory platform operated under Urbanroof. Our goal is to help homeowners make informed interior design decisions through personalized consultation, vendor evaluation, and project facilitation.

2. Information We Collect

A. Personal Information:

• Full name
• Phone number
• Email address
• Residential address
• Property type and ownership details
• Design requirements and budget preferences

B. Non-Personal Information:

• Browser type and version
• Device type and operating system
• IP address and location (approximate)
• Site usage data via cookies and analytics tools

C. Optional Information (via forms or chat):

• Floor plans
• Images of property
• Vendor interactions or preferences
• Feedback and survey responses

3. How We Collect Information

• Through forms on our website or social media pages
• Via WhatsApp or email communications
• Through Google Analytics and similar tracking tools
• During consultation calls or meetings

4. Why We Collect Your Information

We use the information for purposes such as:

• Scheduling consultations and understanding your needs
• Connecting you with suitable service providers
• Providing you with personalized recommendations
• Improving our website, services, and marketing efforts
• Sending service-related updates and promotional content (only with your consent)

5. Sharing of Your Information

We may share your information with:

• Verified interior service providers for the purpose of quotation or site visits
• Our internal consultation and support team
• Technology and analytics partners (e.g., Google Analytics)
• Legal authorities when required by law

We never sell your personal data to any third parties.

6. Data Storage & Retention

Your data is stored securely on encrypted servers hosted by reputable third-party platforms. We retain data:

• As long as your project or inquiry remains active
• Up to 2 years after last communication, unless deletion is requested

7. Cookies Policy

We use cookies and similar technologies to enhance your experience and track website usage. You can disable cookies via your browser settings, though some features may not function correctly.

8. Your Rights

As a user, you have the right to:

• Access the personal data we store about you
• Request corrections or deletion of your information
• Withdraw consent to marketing communication at any time
• Request a copy of your data in a portable format

To exercise these rights, please email us at:
support@wisesquare.in

9. Security Practices

We implement industry-standard security measures including:

• SSL encryption for website data transfer
• Access control within our organization
• Regular software and platform updates

Despite our best efforts, no system is 100% secure. We encourage users to be mindful while sharing sensitive information.

10. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our website implies your acceptance of any revised terms.